Iceland is getting its teeth stuck into the vegan market with the introduction of the No Bull Burger (£2.00, 2 pack). Launching this April, the burger is the first meat-replicating vegan burger to hit supermarket shelves in the UK.
As Flexitarianism rises and shoppers begin to take more interest in the contents of their baskets, more of us are turning to meat free meals. But as food innovation develops we needn’t miss our favourite dishes as vegan substitutes are now as good as the real thing.
Iceland’s No Bull Burger draws inspiration from the ‘meat lookalike’ burgers from companies such as Impossible Foods and Beyond Meat, who are making waves in the US for their unmistakably meaty consistency.
Iceland’s vegan burger was created using a soya bean base to produce a meaty taste and texture, as well as beetroot powder for a realistic colour.
Neil Nugent, Head Chef at Iceland, said: “We pride ourselves on food innovation and always love a challenge in the kitchen. After seeing the popularity of these vegan burgers in America, we were inspired to create the No Bull burger, which is perfect for UK freezers.”
“We’ve tested different textures and recipes in order to create the perfect no-meat meaty burger. You’d really struggle to tell the difference, it grills just like a regular burger so is brilliant for BBQ season this summer.”
Iceland’s No Bull Burger went on sale yesterday in-store and online at £2.00 for a pack of two.
Adrian says
Just cooked some. They’re nice. Different to most soya burgers. and the flavour was good.
The insides remain pink and raw looking, which doesn’t really matter.
I fried mine as instructed but the centre remained cold after the 6 mins. Fried for longer and the surface was burning before the middle was cooked. Maybe I had the pan on too high. Probably going to oven them next time.
Riccardo says
Same here. But I lowed oil temp at 160° C and fried for 8 minutes and it worked.
Karen says
Wow. This Iceland company seems to have copied this US company’s name. https://nobullburger.com/ This US company has been selling since 2011.
theflexitarian says
Not sure if it is intentional but you are right same name!
Keith says
I was sceptical when these were recommended to me. I was so wrong. Quality.
theflexitarian says
Glad you liked it.
Petra says
Quite cool, good to know about this, I will definitely give them a try!
theflexitarian says
Let me know what you think!
Sebbie says
Tried these for the first time recently and I’m so impressed!
Chris says
What else is in them apart from soya and beetroot? I’m trying to keep clear of processed rubbish as it give me an upset stomach!
theflexitarian says
Here is the list of ingredients as per Iceland “Water, Soya Protein 11.4%, Concentrated Soya Protein 9.2%, Sunflower Oil, Natural Flavours, Gelling Agent: Methylcellulose, Spices and Herbs, Salt, Rice Flour, Vegetable Fibre, Dextrose, Colour: Red Beetroot Extract, Paprika Extract”. This is processed food of course. Like you, I tend to eat to limit processed food as I prefer homemade food. That being said, from time to time I enjoy the convenience of processed food and these burgers are really nice.