Just a few months old, OGGS® vegan cake range has been so successful that it decided to treat us to a Christmas surprise with the launch of its vegan Mince Pies.
For those of you who have already tried OGGS® vegan cakes, their meteoric success will come as no surprise. For those of you who have not tried the range yet, hurry, as you are missing on really really good cakes.
We discovered OGGS® cakes last month and they have been a big at home especially with the kids. From Salted Caramel, Chocolate Fudge, Victoria Sponge to Zesty Lemon it is simply impossible to pick a favourite. I have happily added them to lunch boxes knowing that they are egg and nut allergy-free. They have been shared at school and came back with great reviews. The newest Chocolate Fudge Cakes are also very hard to resist.
Within three months of launching its egg-free vegan cakes in Waitrose and Sainsbury’s last June, OGGS® had sold 500,000 cakes. It is this growing realisation in the collective consumer conscience that is at the heart of the OGGS® philosophy: reducing animal cruelty and having minimal impact on the environment.
Many of us are realising that our every day choices have an impact on the world around us. Eating more plants and relying less on animal products such as meat, fish, egg and dairy can have a really positive impact for the planet and animal welfare. Judging by the growing popularity of the vegan and flexitarian diets, the message that everyone must play their part is clearly gaining traction with consumers.
To make its cakes without eggs, OGGS® uses aquafaba (otherwise known as tinned chickpea brine). High in plant proteins, aquafaba can be whisked like egg whites and added to cakes to make them fluffy and light. OGGS® uses sustainable palm oil and its packaging is fully recyclable and biodegradable in landfill conditions. The company aims to be a zero waste, zero trace organisation by 2021.
OGGS® prides itself on being a value-led company, measuring its business in things that matter, like chickens saved, homeless meals given, and jobs created. The brand’s environmental stats for the first three months of trading speak for themselves: to date it’s estimated that 100,000 eggs have been saved from unnecessary use. That’s ½ egg for every box sold and a real contribution to lessening the demand for eggs, meaning that chickens are not forced to lay more than is natural.
For more information on where to find OGGS® near you visit loveoggs.com.
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