Wicked Kitchen Launch

Tesco Launches NEW Plant Based Range Wicked Kitchen

Wicked Kitchen Launch

This Veganuary sees the launch of plant-based Wicked Kitchen at Tesco, developed in collaboration with self-confessed plant-pusher and pioneering chef, Derek Sarno.Derek has partnered with Tesco to create Wicked Kitchen – a 20-strong range of irresistible meals that have all the punch, crunch and zing to satisfy hungry bellies and demanding vegan taste buds.

Wicked Kitchen - BBQ Butternut Mac

Wicked Kitchen – BBQ Butternut Mac

From carrot pastrami-spiced wraps to Wicked Teriyaki Noodles, and Kung Fu Bowl to Caponata Sourdough Pizza, this is the healthy, vibrant, flavour-packed range of convenience foods that vegans, vegetarians and those wishing to increase their plant intake have long been waiting for!

Derek Sarno

Derek, formerly the senior global chef at Whole Foods Market, has big plans for the UK vegan market and says he wants to make it easier than ever for people to eat more plants.

He says: ‘For too long, vegans have been overlooked, with many offerings that are available seemingly created to appease rather than truly please. Wicked Kitchen plans to change all that. My aim from the start was to create recipes that were 80% healthy and 20% wicked – recipes that would delight vegans and give them the options they craved, whilst also attracting meat-eaters and encouraging them to try plant-based foods. The flavours are well-balanced and layered with bold, intense, delicious flavours so that Wicked Kitchen can help even more people transition to a plant-based diet, as well as satiating the needs and wants of vegans.’

Wicked Kitchen - Muay Thai Curry

With the number of vegans in the UK rising exponentially, and a third of the population identifying as flexitarian, Tesco has recognised the time is right to significantly expand its plant-based range, and take it from a niche market right into the middle of the mainstream.

Wicked Kitchen - Hoi Sin Mushroom Wrap

Wicked Kitchen – Hoi Sin Mushroom Wrap




Sandwiches & Wraps 
* Spicy Frijoles Wrap
* Carrot Pastrami-Spiced Wrap
* Smashin’ Pumpkin Falafel Sandwich
* Hoi Sin Mushroom Wrap
* Sweet Potato Pakora Wrap
* Fiery Tofu & Slaw Sandwich

Ready Meals
* Muay Thai Curry
* Nana’s Mushroom Bolognese
* Wicked Teriyaki Noodles
* Naked Burrito
* Veggie Pasta and Amazeballs
* BBQ Beans and Mash
* Gunpowder Potato Chana Masala
* BBQ Butternut Mac
* Curried Cauli Onion Bhaji & Coconut Rice

* Rainbow Curry Bowl
* Kung Fu Bowl
* Moroccan-Inspired Bowl

* Caponata Sourdough Pizza
* BBQ Mushroom Sourdough Pizza

Wicked Kitchen - Naked Burrito

The Wicked Kitchen range is available in 600 Tesco stores nationwide.

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