• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
The Flexitarian
  • Recipes
    • Recipes by Course
    • Recipes by Ingredient
    • Recipe Collections
    • RECIPES BY DIET
    • Seasonal Food
  • Shopping List
  • MY BOOK
    • My Cookbook: Less Meat, More Plants
    • DOWNLOAD a FREE Preview Copy
  • Flexitarian
    • The Flexitarian Diet
    • Why Go Flexitarian?
      • Meat & Health
      • Meat & The Environment
      • Animal Welfare
    • Tips & Hints
      • How To Cook Veggie
      • Cooking With Less Meat
      • Beginners’ Guides
      • Do It Yourself Recipes
      • How To Cook Without A Recipe
      • Left Over Recipes
  • Eco Living
    • Health & Nutrition
    • Green Living
    • Eating Out
    • Fighting Food Waste
    • Competition
    • Eco Travel
    • Fitness
    • Grow Your Own
    • Gift Guides
    • Product Reviews
    • Cookbook Reviews
  • ABOUT
    • CONTACT ME
    • In the News
    • Privacy Policy
  • SHOP
  • Facebook
  • Instagram
  • Pinterest
  • YouTube
The Flexitarian Logo

The Flexitarian

The Flexitarian Diet - A Flexible Vegetarian Diet

  • Recipes
    • Recipes by Course
    • Recipes by Ingredient
    • Recipe Collections
    • RECIPES BY DIET
    • Seasonal Food
  • Shopping List
  • MY BOOK
    • My Cookbook: Less Meat, More Plants
    • DOWNLOAD a FREE Preview Copy
  • Flexitarian
    • The Flexitarian Diet
    • Why Go Flexitarian?
      • Meat & Health
      • Meat & The Environment
      • Animal Welfare
    • Tips & Hints
      • How To Cook Veggie
      • Cooking With Less Meat
      • Beginners’ Guides
      • Do It Yourself Recipes
      • How To Cook Without A Recipe
      • Left Over Recipes
  • Eco Living
    • Health & Nutrition
    • Green Living
    • Eating Out
    • Fighting Food Waste
    • Competition
    • Eco Travel
    • Fitness
    • Grow Your Own
    • Gift Guides
    • Product Reviews
    • Cookbook Reviews
  • ABOUT
    • CONTACT ME
    • In the News
    • Privacy Policy
  • SHOP
  • Facebook
  • Instagram
  • Pinterest
  • YouTube
The Flexitarian » Veggie News » Sainsbury’s opens the UK’s first ever Meat-Free Butchers

Sainsbury’s opens the UK’s first ever Meat-Free Butchers

Sainsbury’s opens the UK’s first ever Meat-Free Butchers

Just in time for World Meat Free Week, Sainsbury’s has announced it is opening the UK’s first ever Meat-Free Butchers in Bethnal Green Road, London. The Meat-Free Butchers pop-up, selling plant-based alternatives to the traditional meaty sausages, burgers, mince and more, will be open 21st-23rd Jun.

At first glance, the three day pop-up shop will look no different than a traditional meat butchers. But the sausages hanging in the window will in fact be the entirely vegan ‘Shroomdog’ sausages, and the mince will be made from pea protein.

The in-store butcher will be specially trained for plant-based cooking, sharing recipe advice and tips to help customers get involved in World Meat Free Week, which encourages people to try more plant-based foods.

Boasting over a dozen high quality fresh foods, customers of the East-End ‘Butchers’ will get to choose a cut of the best boneless bites, before the food is weighed and wrapped as in a traditional store.

From the famous Sweet & Smoky BBQ Pulled Jackfruit and Cumberland Shroomdogs, to the brand new Veggie Ribz and Moroccon Vegbabs, customers can get their hands on these moreish meat alternatives, all for a discounted price.

Hungry visitors will not only be able to buy the plant-based, raw ingredients for their dinner but will also have the chance to taste many of the delicious products entirely for free.

This comes as Sainsbury’s has seen a 24% increase in customers searching for vegan products online, and a 65% increase in sales of plant-based products year-on-year – with sales having doubled in the last year compare to the previous year. However, many are still daunted by the prospect of cooking with plant-based foods.

Buyer for Sainsburys, James Hamilton said: “Whilst we’re seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them. So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.

We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers!”

Where: The Meat-Free Butchers, By Sainsbury’s – 146 Bethnal Green Rd, London E2 6DG

When: This pop up will be open to the public 21st-23rd June, from 11am – 8pm on Friday, and 10am – 8pm on Saturday and Sunday.

This is a non-ticketed event open to all.

Other things you might enjoy reading

  • Spicy Pulled Jackfruit Wrap Added To Sainsbury’s Vegan Sandwich Range
  • Meet the Meat Free Butcher
  • Asda Launches ‘Veelicious’ – A Vegan Butcher Counter
  • Pret A Manger Opens Veggie Pret Manchester + Adds New Vegan & Vegetarian Menu Options
  • Sainsbury’s Love Your Veg – Bumper Vegan & Vegetarian Launch
Print Friendly, PDF & Email

Veggie News June 18, 2019 · Created by: The Flexitarian Leave a Comment

Previous Post: « World Meat Free Week: try just one meat-free meal for the health of our planet
Next Post: Summer Berry Salad »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Rate This Recipe




Primary Sidebar

* GET MY COOKBOOK *

Available from:
UK/IR
Blackwells
Amazon UK

US/CAN
Amazon
Barnes & Noble
Bookshop.org
Additional Retailers

Hello, I am Annabelle!

Welcome to The Flexitarian.
I am passionate about food and the environment.
I hope my vegan and vegetarian recipes and eco tips will inspire you to embrace "more of" a plant-based diet and green lifestyle.
More About Me …

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Newsletter


* FREE E-BOOK *


LATEST RECIPES

Radish Salad

Asparagus Puff Pastry Bundles

Pizza Bagels

Tortellini Pasta Salad

Asparagus Pasta

Cinnamon Raisin Bread


* SPONSORED LINKS *

PromFormal

OUR ECO BOUTIQUE


Footer

The Flexitarian

Less Meat, More Plants

  • Amazon
  • Facebook
  • Goodreads
  • Instagram
  • Pinterest
  • Threads
  • TikTok
  • YouTube

Newsletter


* SPONSORED LINKS *

PromFormal

MY COOKBOOK

Copyright © 2025 · The Flexitarian · Privacy Policy